Campaign Manager
Manage your Google Ads and Meta campaigns
Campaign Architecture
Buyer Acquisition – Search
Bahamas Real Estate
Market hub + listing gallery
TCI Real Estate
Market hub + listing gallery
Luxury Caribbean
Portfolio overview
Investment
Investment intelligence page
Residency
Residency guide (gated)
Private Islands
Private island portfolio
Rental Direct Conversions – Search
Bahamas Villas
Villa rental gallery + booking
TCI Villas
Villa rental gallery + booking
Beachfront
Beachfront collection
Events/Groups
Group/event villa collection
Rental Demand Generation
Luxury Travelers
Interest: luxury travel, Caribbean, villa holidays, Robb Report, Four Seasons, A...
Villa collection with booking CTA
Lookalike – Past Bookers
1-3% Lookalike based on past booking data...
Curated villa portfolio
Seasonal Push
Retargeting: site visitors + interest-based | Q4 winter escape, Q1 spring break...
Seasonal availability page
Buyer/Investor Awareness
Wealth Managers
Interest: real estate investing, wealth management, tax planning, family office...
Gated market intelligence download
Lookalike – Buyer Pipeline
1-3% Lookalike from inquiry/buyer data...
Investment briefing signup
Retargeting – Listing Viewers
Website visitors: listing pages, investment content | 14-day window...
Private portfolio presentation
Cross-Sell Engine
Renter → Buyer
Past rental guests | 30-90 day window...
"Homes like the one you stayed in" carousel
Buyer → Rental
Buyer inquiry list...
"Experience the lifestyle first" rental offer
Yacht → Waterfront
Charter client list...
Waterfront property showcase
Budget Scaling Model (CAD/month)
Launch
Months 1-2
$2,500
Google $1,500 + Meta $1,000
8-15
expected inquiries
Growth
Months 3-4
$4,000
Google $2,500 + Meta $1,500
15-25
expected inquiries
Scale
Months 5-6
$5,500
Google $3,500 + Meta $2,000
25-40
expected inquiries
Mature
Months 7+
$6,500
Google $4,000 + Meta $2,500
35-55
expected inquiries