Website friction audit + quick wins

Simplified forms, speed optimization, mobile fixes

CRM setup + segmentation architecture

CRM configured with segments, scoring, automation

Google Ads Campaign 1 + 2 launch

Buyer + rental search campaigns live, tracking verified

SEO technical audit + fixes

Schema, sitemaps, Core Web Vitals, internal linking

First 4 pillar content pieces published

Hub pages: Bahamas RE, TCI RE, Villa Rentals, Wealth Migration

Meta Campaign 1 launch (rental demand gen)

Carousel + video ads live

Gated market report #1 created

Caribbean Wealth Migration Index Q1

Email automation flows activated

Rental nurture, post-stay conversion, buyer retargeting

First PR pitch round (5-8 publications)

Contributed article on wealth migration

LinkedIn authority content program launch

3x weekly posting cadence

Meta Campaign 2 launch (buyer/investor)

Lead form ads, lookalike audiences

8 additional spoke content pieces published

Long-tail keyword targeting articles

Programmatic location pages (20+ pages)

"Luxury Homes in [Location]" pages live

A/B testing round 1 results + optimization

Winning variants scaled, losers killed

Private market briefing #1

Digital investor briefing event, lead capture

Budget increase to Growth tier

Google $2,500 + Meta $1,500

Cross-sell automation flows activated

Renter→buyer, buyer→rental management

Backlink acquisition campaign launch

Outreach to 20+ target sites

Owner/developer acquisition campaign launch

Meta Campaign 4 live

Quarterly market report #1 published

Gated report, PR distribution, email blast

Conversion path analysis + optimization

Funnel drop-off analysis, landing page iteration

Full performance review + Q2 strategy

KPI dashboard review, budget reallocation, Q2 content calendar